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Workshop17 · V&A Waterfront, Cape Town · Hybrid & always live · max 13 participants

AI training that changes what you can get done.

Three modular one-day courses for working professionals — become more productive, build automations that scale your output, or lead an AI-shaped team. The outcome is the point; AI is just the tool that gets you there. Choose your path, your approach and your dates.

50% hands-on. Always live with an experienced trainer — never recorded. Industry guest speakers. Every course counts toward the Proven Path Professional Certificate. Hybrid: max 13 participants, in-person or online. Occasional quarterly Saturday dates. Book early, pay less — prices rise as each date nears.

50%Hands-on time
13Max participants per class
LiveAlways, never recorded
3→1Levels, one certificate
Choose your path

Three modular levels. You pick where you start.

Each course is a standalone one-day level — take one, or stack them in any order that fits you. Foundation to become a more productive professional, Practitioner to build automations and agents, Leadership to run an AI-shaped team. Complete all three to earn the Proven Path Professional Certificate. Choose your path, your approach and your dates.

Level 1 · Foundation1 dayHybrid

AI at Work — The Productive Professional

The fundamentals that give you your time back. Work faster and sharper, cut the busywork, and leave with practical routines you'll use the same week. Outcomes first — AI is simply how you get there.

From R1,800 Hybrid · max 13 participants · always live · TTCearly-commit price
Level 2 · Practitioner1 dayHybrid

AI at Scale — The Automation Builder

Turn effort into leverage. Build the automations and agents that scale your output, learn when to chain tools, and ship something that keeps working after the day ends. For doers ready to build.

From R2,200 Hybrid · max 13 participants · always live · TTCearly-commit price
Level 3 · Leadership1 dayHybrid

AI at the Top — The Strategic Leader

Lead the change with confidence. Strategy and operational excellence for an AI-shaped team — decisions, governance, OKRs and a 90-day plan you leave holding, defensible at your next board meeting.

From R2,500 Hybrid · max 13 participants · always live · TTCearly-commit price

Private & in-house: contact info@proven-path-academy.com for a tailored quote.
International participants & non-Rand payments are welcome — contact us and we'll send specific instructions for invoicing in your currency.

How you'll learn

A small room, real exercises, an experienced trainer.

Every Proven Path course follows the same shape. Less talking, more doing. The structure stays steady; the content moves with the tools.

01

Pragmatic by design

Every concept is paired with a real workplace use case. No theory for theory's sake.

02

50% hands-on

Half the day is exercises. You can also use your own work — bring a real problem and the room will help you solve it. Optional, never required.

03

One experienced trainer

You're in the room with the person who designed the course. No teaching assistants. Every question gets answered.

04

Knowledge checks

A short test at the end of each course confirms what stuck. Pass it and you walk away with a Proven Path certificate.

05

Guest speakers

Industry leaders drop in for short, candid sessions on what worked, what didn't, and what they'd do differently.

06

Hybrid & always live

Every session is live with the trainer, never recorded — join in the room or online. A maximum of 13 participants per class — in the room or online — with occasional quarterly Saturday dates. The format flexes; a live trainer never changes.

07

Limited participation

Every cohort is deliberately small. Past a certain size the room loses its texture and you stop getting the trainer's full attention.

08

Reward for booking early

Prices step up as each date nears: an early-commit price 6 weeks out, up at 4 weeks, then the standard price 2 weeks before. No hidden costs — book early, pay less.

What past students say

"It changed the way I work — not just the way I think about AI."

I came in expecting to nod through some slides about AI. By 11 in the morning I had built a thing that wrote my weekly status update. By the end of the day it was triggered automatically. Best training day I've had in years.
Thandi M.Operations Manager · Logistics, Cape Town
Geoff doesn't sell anything. He explains, he demonstrates, and then he gets out of your way and watches you build. The room asks better questions because he doesn't pretend to have all the answers.
James de V.Founder · B2B SaaS, Stellenbosch
I sent four people to the AI at Scale course. Three months later, our weekly reporting cycle is two days shorter. The investment paid for itself before the next quarter.
Lerato K.Head of People · Financial Services, Johannesburg
The OKR day was the first time my exec team agreed on what "done" looks like. We left with one Objective, three Key Results, and — finally — the same definition of progress.
Mark P.COO · Healthcare scale-up, Cape Town
Ten in the room is the right call. I asked questions I would have been too shy to ask in a 50-person room. By coffee I'd already paired up with another founder who was solving the same problem.
Aisha P.Consultant · Independent, Durban
I'm in my fifties. I hadn't touched AI before this. I left at 15:00 with three working agents and the confidence to talk about it in our exec meeting on Wednesday. Worth every cent.
Pieter v.d.M.CFO · Manufacturing, Paarl

Verbatim quotes from our June 2026 sessions — shared with permission; some names abbreviated for privacy.

Who you'll learn from

Your trainer — and a guest you'll meet on the day.

Portrait of Geoff Lousse

Geoff Lousse

Founder & Lead Trainer · Proven Path Academy

Geoff has spent two decades in operating roles — building, scaling and turning around teams across South Africa, the UK and the US. He has set OKRs in start-ups of 12 and divisions of 1,200, and seen every variant of how they fall apart. He holds an MBA from HEC Paris and teaches operational-efficiency classes at SKEMA Business School in France. He runs Proven Path Academy out of Cape Town. The format is deliberate: small rooms, real work, no slides about slides.

He built Proven Path Academy because the AI training market is full of theatre and short on practice. His promise is simple: every course is 50% hands-on, every group is capped, and every student leaves with a practical solution they will use the following week.

HEC Paris — MBA SKEMA Business School — Lecturer, Operational Efficiency Microsoft Certified Trainer South African Artificial Intelligence Association — Member
Surprise guest

Secret guest speaker

Every session gets one industry leader dropping in for a candid 15-minute session. We don't announce them in advance — we want the conversation, not the LinkedIn buzz. Each guest is a working practitioner who has shipped AI or OKRs inside a real organisation, with the scars to prove it.

How guest speakers fit in

A guest joins for the last 15 minutes of the day for a Q&A about real-world implementation. They share what worked, what didn't, and what they'd do differently. No slides, no sales pitch — just a conversation.

  • Real numbers, real mistakes, real lessons
  • Ask any question — Chatham House rules
  • Optional: stay on for a drink at the venue afterwards
Not sure yet?

Book a free 15-minute call.

A short, no-strings call with Geoff. Tell him what you're trying to do and which of your weeks you'd like to spend less time on. He'll point you at the right course — or not, if there isn't one.

Set up a free 15-min call

No date that fits? Get new dates by email.

Only new course dates — no newsletter, unsubscribe anytime.

FAQs

The five questions we get most often.

Honest, direct answers. The full FAQ page covers another ~20 questions about bookings, format, content, in-house and POPIA.

Are courses in-person or online?

Both — every class is hybrid and always live, never recorded. Choose an in-person seat at Workshop17, V&A Waterfront, or an online seat and join live. We market in-person as the richer experience for exchange and networking. Occasional quarterly Saturday dates too.

How many seats per cohort?

Deliberately limited: a maximum of 13 participants per class, in-person or online. The class stays small enough that every question gets answered — when the 13 seats are gone, it shows sold out.

What if my plans change?

No problem — your booking is flexible: move your seat to any future session free with 15+ days' notice, or send a colleague in your place (free up to 7 days before). Bookings aren't refundable in cash. Full details in our Refund Policy.

Do I need to know how to code?

No. None of the courses require coding. We work in free or licensed AI tools (Claude, Copilot, Gemini, Notion, NotebookLM) using their visual interfaces.

Will I get a certificate?

Yes — a Proven Path Academy certificate of completion, issued at the end of the session, after a 10-question multiple-choice knowledge check (7/10 to pass).

Do you offer in-house training?

Yes — for teams from one organisation we run the same curriculum at your office, and deeper build work is available through Proven Path Strategy. Case study optionally swapped for your real context. Email us for a quote.

See all FAQs

Contact

The fastest way to reach us.

One person reads every email. Replies within one working day.

Email

info@proven-path-academy.com

For all course enquiries, in-house quotes, invoicing and corrections to your booking.

Address

Workshop17 · Watershed Building
17 Dock Road · V&A Waterfront
Cape Town 8001 · South Africa

Open in Google Maps →

All public cohorts run at this venue. In-house and corporate bookings run at your office on request.

Company

Proven Path Academy is a trading name of LCSI Pty Ltd — a private company registered in the Republic of South Africa. We are an accredited CPD provider with the SA CPD Body — provider #50502026/0024, verifiable at register.sacpdbody.org.za.

SA CPD Body — Accredited CPD Provider #50502026/0024

For tax invoices, VAT or company registration details, email us with your VAT number.